Nissan "Resets" Its Design Philosophy to Speak in Simple, Clean Lines

Embedded in a hillside deep in Japan’s Kanagawa prefecture lies Nissan’s Global Design Center. There, Executive Design Director Satoru Tai f...

October 27, 2019

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Nissan's PR Language Runs Wild with the New Ariya Concept

Nissan unveils what they call a concept that epitomizes “its brand philosophy for the next evolutionary phase of the automobile.” If that’s ...

October 25, 2019

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No, There's Not a Single Bit of Toyota in the Mazda MX-30

With the launch of their first all-electric vehicle, skepticism started creeping in almost immediately: is the MX-30 a full-blown Mazda or i...

October 24, 2019

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Toyota Had the Biggest WTF Moment at the Tokyo Motor Show

The 46th Tokyo Motor Show 2019 had everything: cutesy-patootie sub-compact cars , bonkers concept SUVs , cool-looking EVs , a new stylish wa...

October 24, 2019

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Honda's CEO Explains the Rationale Behind the All-New Jazz's Styling

The styling of the all-new Jazz represents a dramatic design departure compared to Honda’s current efforts. And while some decry it as looki...

October 23, 2019

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Love or Hate It, the 2020 Honda Jazz Keeps Its One Trademark Feature

So far, internet opinion is split on the design of the all-new Honda Jazz . Some call it “cute”, while others denounce it as “too girly.” Bu...

October 23, 2019

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Honda Doubles Down on Electrification Starting with All-New Jazz

With the introduction of the all-new Honda Jazz (Fit in Japan), Honda doubles down on its commitment to electrify 66 percent of its global u...

October 23, 2019

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Mitsubishi's New SUV Concept Can Run on Diesel, Kerosene, or Alcohol

Mitsubishi finally showed off the Mi-Tech Concept—an off-left field small plug-in hybrid electric SUV that embodies the company’s brand stat...

October 23, 2019

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Subaru Finally Hits Their Design Stride With All-New, 2020 Levorg

It looks like Subaru is finally hitting a good design stride as evidenced by the introduction of the all-new, second-generation Levorg at th...

October 22, 2019

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